Client: 3M Company
Agency: GREY Group
Country: India
Source:
Adsoftheworld.com, (2014). 3M Scotch Double Sided Tape: Frog | Ads of the World™. [online] Available at: http://adsoftheworld.com/media/print/3m_scotch_double_sided_tape_frog [Accessed 10 Jun. 2014].
Adsoftheworld.com, (2014). 3M Scotch Double Sided Tape: Frog | Ads of the World™. [online] Available at: http://adsoftheworld.com/media/print/3m_scotch_double_sided_tape_frog [Accessed 10 Jun. 2014].
The selected print advertisement by 3M Company carries the tagline: sticky on both sides, where it features the tongue of the chameleon. According to scientists, there's a muscular structure covered in thick mucus at the tip of a chameleon's tongue. Once a prey is caught by the tip, it will be trapped and unable to break free.
In this situation, the advertisement used the phrase "sticky on both sides" to associate with a two-headed chameleon and 3M's product (Scotch® Tapes). Although some might find the image squirmish, others will find them hilarious as they visualise the tag line, "sticky on both sides."
As for the rest of the advertisement, the chameleon is featured on a branch, portraying a scene of nature making it seem like a new species which would attract viewers curiosity. Besides that, the background is blurry, making the object the main focus.
Conclusion:
In conclusion, the advertisement depicts the product perfectly and in a humorous way as creating an advertising campaign for tapes isn't going to be an easy task but evidently, 3M managed it with their scotch tapes.
In this situation, the advertisement used the phrase "sticky on both sides" to associate with a two-headed chameleon and 3M's product (Scotch® Tapes). Although some might find the image squirmish, others will find them hilarious as they visualise the tag line, "sticky on both sides."
As for the rest of the advertisement, the chameleon is featured on a branch, portraying a scene of nature making it seem like a new species which would attract viewers curiosity. Besides that, the background is blurry, making the object the main focus.
Conclusion:
In conclusion, the advertisement depicts the product perfectly and in a humorous way as creating an advertising campaign for tapes isn't going to be an easy task but evidently, 3M managed it with their scotch tapes.
Source/Referencing:
designerbooster, (2014). 4 Of The Most Crazily Funny Banner Ads Ever. [online] Available at: http://www.designerbooster.com/featured/4-crazily-funny-banner-ads/ [Accessed 10 Jun. 2014].
Macleod, D. (2012). 3M Sticky on Both Sides. [online] The Inspiration Room. Available at: http://theinspirationroom.com/daily/2012/3m-sticky-on-both-sides/ [Accessed 10 Jun. 2014].
Young, M. (2014). Two-Headed Reptile Ads. [online] TrendHunter.com. Available at: http://www.trendhunter.com/trends/3m-scotch-doublesided-tape [Accessed 10 Jun. 2014].
designerbooster, (2014). 4 Of The Most Crazily Funny Banner Ads Ever. [online] Available at: http://www.designerbooster.com/featured/4-crazily-funny-banner-ads/ [Accessed 10 Jun. 2014].
Macleod, D. (2012). 3M Sticky on Both Sides. [online] The Inspiration Room. Available at: http://theinspirationroom.com/daily/2012/3m-sticky-on-both-sides/ [Accessed 10 Jun. 2014].
Young, M. (2014). Two-Headed Reptile Ads. [online] TrendHunter.com. Available at: http://www.trendhunter.com/trends/3m-scotch-doublesided-tape [Accessed 10 Jun. 2014].