Client: KFC (Kentucky Fried Chicken)
Agency: BBDO Proximity
Country: Malaysia
Malaysians spend a quarter of their waking hours on phones, therefore, KFC wanted Malaysians to reconnect with the people around them through the good food they serve by awarding more!
The KFC Phone Stack allows people to link their phones in a stack and the challenge is to leave the stack untouched for as long as they could resist, with a timer to keep track. If they touch their phone, the link will be broken and they lose the game.
In this print advertisement, it displayed how the actual phone stacking game would look like in reality, making the viewers wonder why is everyone's phone stack together? Also, the advertisement included information where viewers would definitely understand what the advertisement is trying to tell.
Conclusion:
In my opinion, this print advertisement is slightly different from the previous posts as it used mainly texts to tell their message to the viewers. Also, I think that this advertisement was cleverly done as it encourages the viewers participate, making the advertisement interactive.
Campaign Brief Asia, (2014). Cannes Contenders: BBDO and Proximity Malaysia. [online] Available at: http://www.campaignbriefasia.com/2014/05/cannes-contenders-bbdo-and-pro.html [Accessed 8 Jun. 2014].